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Victoria Price

Victoria Price brings her unique story to the national and international stage as an author, inspirational speaker, life coach/practitioner, designer, artist & art consultant, and interspiritual & interfaith minister.

Her inspirational memoir, The Way of Being Lost: A Road Trip to My Truest Self, was published by Dover Publications/Ixia Press in 2018. Her next book, Live As If: Transform Your Life througLove-Based Practices will be released by Dover/Ixia in April 2020.

Victoria travels the world speaking on inspirational topics ranging from the daily practice of joy, living your legacy of yes, facing our fears and transforming your life through Love-based practices, and making peace with our past stories to expand our creative futures. She also gives talks about the role of the arts in society, as well as the life of her famous father, Vincent Price, along with a range of topics on interior & industrial design.

In 2012, Victoria was invited to be a TedX speaker, giving the talk, Tell Me What Do You Have in the House. For two decades, Victoria has spoken around the world to audiences, who have enjoyed her ease, erudition, and inspiration in sharing her enthusiasm and encouragement for living a joy-filled life.  

As a life coach/practitioner and an interfaith/interspiritual minister, Victoria works with individuals and groups in one-on-one and group settings on what she has come to call “our road trip to our truest selves”. Victoria also performs weddings as well as other ceremonies and rituals.

Victoria's popular blog, Daily Practice of Joy, chronicles her own journey back to joy beginning in 2011 -- the year in which the world celebrated the 100th birthday of her father, Vincent Price, with Vincentennial celebrations around the globe.

In 2016, after living in Santa Fe, New Mexico, for a quarter century, Victoria embarked on an ongoing journey of intentional homelessness. Referring to herself as HomeFree, Victoria captures her adventures on social media, sharing her photos and stories -- on Facebook, Instagram, Twitter, and Pinterest -- as @imvictoriaprice.

Victoria Price leads bespoke cultural tours around the globe with her UK collaborator Peter Fuller. Past tours have included Spain, Germany, Austria, France, Liechtenstein — as well as multiple tours throughout England and the United States. Upcoming tours include Amsterdam, Paris, New York City, Mexico, New Orleans, Los Angeles and more through ESC Tours.

Growing up in Hollywood as the daughter of actor and art collector Vincent Price and designer Mary Grant Price, Victoria took inspiration from her parents in developing a successful career in interior design. Melding her vibrant contemporary design aesthetics with her extensive knowledge of the visual arts Victoria seamlessly blends modern and historic, regional and international, ethnographic and urban styles to create unique living and working environments throughout the United States..

Victoria works with her clients to help them realize their design visions by using what she believes is the most essential design skill–listening. Victoria’s goal is never to impose her own aesthetic on her clients, but to listen to their stories, their needs, their likes and dislikes, as together Victoria and her clients create spaces that reflect her clients’ lives. 

Her critically acclaimed biography of her father, Vincent Price: A Daughter’s Biography, was published in 1999 by St Martin’s Press, in 2014 by Open Road Media. A new edition was released in 2018 by Dover Publications. She has also written for the New York Times, A&E’s Biography, and many other national, regional, and local magazines, newspapers, and television programs. Price has also appeared on Good Morning America, A&E’s Biography, NPR’s Fresh Air and Morning Edition, BBC Radio Three, and many other national, regional, and local TV and radio programs. Articles about Price and her work have appeared in such national and international publications as the New York TimesUSA Today, People, Travel & Leisure, Art & Auction, and Sunset.

She has taught at the University of New Mexico, New Mexico Highlands University, and the Philos School–an alternative arts-and-humanities school in Santa Fe that she helped to found. Price earned a bachelor’s degree in art history and theatre from Williams College, which has one of the most prestigious art history programs in the country. And she has completed the doctoral program in American Studies at the University of New Mexico. 

Victoria believes that “we are all born fluent in joy” — and she has dedicated her life to sharing the spiritual practice of connection and presence in joy.